News Archive/PR
13

Breakfast cereal and Saturday-morning cartoons — two of life's sacred things. But the uncomfortable truth is that, other than the milk, not much in the way of nutritional value is likely to be floating around in the bowl.

Consumer Reports released alarming new findings that show a serving of 11 breakfast cereals have more sugar than a glazed doughnut. Cap'n Crunch scored the worst.

Sugary cereal isn't exactly new, but putting it side by side a sugar-glazed doughnut boldly makes the point. And while there's no shortage of healthful cereals like Cheerios and Kix, they're not the ones most kids want to eat. Beyond the sugar, there's the bright colors, the cereal personalities, alluring TV ads and, let's not forget, the prize inside.

The real message, though, is the need for greater parental awareness. Reading the back of the cereal box isn't just to pass the time at the kitchen table. Looking for sugar, fat, sodium and other nutritional content is key before making the purchase. And teaching kids, by example, to love foods that aren't made up of half their weight in sugar (as is the case with the aforementioned 11 cereals).

But it's also about consistency, especially considering the rise in childhood obesity. Locally, a group dubbed HEALTHI Kids is pushing for countywide nutritional standards for cafeterias and vending machines. Healthy eating habits must be carried throughout the day — not just in the cereal bowl at home but in cafeteria lunches and so on.

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