Shop Smart

Healthy eating doesn’t have to break the bank. Try these savvy shopping strategies:
- Look for sales and coupons for fruits and vegetables.
- Chop your own fruits and vegetables at home. Pre-cut produce costs more than whole.
- Consider store-brand frozen fruits and veggies—they’re often less expensive than brand names.
- Say no to single servings of produce. Small packages are often more expensive than larger ones.
- Shop discount grocery stores for deals on fruits and vegetables—especially frozen and canned items—because they are all healthy for kids.
- Pick supermarkets over convenience stores. Larger stores have a wider selection and produce is often cheaper.
- Shop at local public markets for fresh produce. Try the Rochester Public Market or search for other local farmer's markets.
- Buy fresh fruits and vegetables in season when they tend to be less expensive. Check out the shopping smart guide.
- Learn more ways to stretch your fruit and vegetable budget!